It was shared more than 14,000 times and drove 31,600 page views on the client’s site. And because your homepage is often the first page your visitors see, it’s prime real estate for offering social proof and enticing visitors to stay on your site longer and ultimately convert. We were on a mission to give the client the results it wanted with the following strategies: Our approach to building authority for Recovery Brands worked. Ribs & Burgers found it hard to tackle a significant gap between their brand recognition and sales. . A company discussing how great they are or a company letting their customer talk about their own experience with the company’s product or service from their point of view? It was one of the three top performing campaigns for Porch that year, a hard feat to accomplish considering our clients' many successes. Case Study People of All Colors Succeed. Our agency has successfully completed a huge range of work for many different brands and clients. Take the time to delight customers and cultivate trusting relationships. By creating a powerful campaign and targeting publishers that would be likely to share the story with their readers, we created ideal content marketing results. It is never easy to come up with an effective marketing strategy. On a mission to connect global remote opportunities with India’s Top Tech Talent. Check out the full digital marketing service case study- Ribs & Burgers. Our campaign for Porch.com was featured in the Washington Post, the Mortgage Reports, Realtor.com, Reader's Digest, and more. See Case Study. Check out the full case study to understand how Uplers helped BCNA to spread awareness across 700 Thousand people in 240 days. We turned this data into a series of charts (broken down by the type of place and the actual location where the photo was taken) and shared some of the best Instagram photos in the story. Keeping a close eye on the keywords and Google Account updates, well-optimized ad copies were generated to help BCNA spread awareness for its various events. Here’s an example from Shopify’s Master Series: Case studies can be valuable resources for your sales team. Case studies are an inexpensive way for an agency to show its successful results from running a campaign. Found inside4 learning city/region Understanding the community in the learning city/region, Changes that are taking place in the ... Case studies and initiatives for celebrating, communicating, marketing, developing leadership and inspiring ... Case Studies. Our series of campaigns, Individual Content Marketing Campaign Case Studies, We focused on geographic appeal for our campaign, The Most Instagrammed Locations in the United States and Canada. You've worked hard to build a great product, or just finished writing thousands of lines of code. CASE STUDY. is an established junk removal company that has served over 20,000 customers throughout the GTA. Great case studies are filled with research and data points that amplify the story and make it more compelling. Furthermore, not limited to providing practice choices the book also offers an important and timely impetus for other practitioners and policy makers to begin thinking about developing their own possible compassionate communities. Total 30 authority links were secured by Airtasker. Community, Professional services (HR/Consulting) | Exhibit Marketing Strategist, Marlys Arnold recommends Airmeet to exhibitors looking to drive revenue through virtual booths. It was, , our marketing team created a static graphic that displayed the richest person in each state. Increase sales in all the 16 Australian locations. Found inside – Page 40... North Dakota ; Rural communities ; Rural development ; Small businesses ; Retail marketing ; Case studies 265 NAL Call No : HC107 A13R4 Strategic planning for economic development in rural communities . Woods , M.D .; Doeksen , GA . The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. The campaigns attracted more than 12,500 featured stories and 1.2 million social shares. By creating a powerful campaign and targeting publishers that would be likely to share the story with their readers, we created ideal content marketing results. Sephora are a beauty brand which has invested heavily in content marketing, creating an online community and a social community . From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.. Rankings led to a considerable increase in organic traffic to targeted category pages, and that growth continues to grow month after month.”, SIMON REYNOLDS- VP Marketing at Airtasker. This simple idea of exploring home maintenance costs turned into over 188 pieces of coverage and 82 do-follow links. 8154. Hero returns triumphant and tells all about his conquest. Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. Found inside – Page 81The initiative is based on community capacity to design sustainable HIV prevention programme using analytic case studies . Similarly , the Prevention Marketing Initiative ( PMI ) approach also developed by the CDC is actively engaged in ... The ski resort industry is a community-based resort. Growing list of Growth Hacking Case Studies . We've blogged previously about the concept of Community Marketing and its emergence as a popular buzzword in B2B marketing circles here in Japan. Addiction information specialists Recovery Brands asked Fractl to help in the rebranding of Alcoholic.org to a new domain—Alcohol.org—and position the site as an authoritative resource devoted to alcohol abuse and rehabilitation education. Porch.com's willingness to pursue topics that would engage the masses such as "kitchen nightmares" allowed the brand to achieve virality, Producing a large database of content about everything related to alcohol abuse, adding hundreds of educational articles to improve SEO and search visibility, Throughout the engagement, Fractl produced many large content marketing campaigns based on tangentially-related topics like “bartender confessions” and “pregaming”,  allowing the domain to earn links from a wide variety of top-tier publishers. By including the quantitative and qualitative outcomes of the study, it appeals to logic while painting a picture of what success looks like for the buyer. Upler’s team of digital marketing experts can help you maximize your return on investment. . Found insideAt TechGrits, we update our blog 4 to 5 times a week but we are also a contribution to our community (marketers, partners, customers, industry leaders ...) to bring new content. • Case Studies One of your strongest arguments comes from ... In a short span of 10 months, Airtasker’s online traffic increased. Review our nonprofit customer case studies for inspiration. It endorses your company's claims about your goods and services, and encourages prospective customers to see your commodity in practice. The client wanted to gain authority in the drug treatment industry, so we used an emotionally stirring photo visualization paired with educational tidbits that would get more attention than a lengthy copy feature. Tata housing was the first property developer that used Facebook for selling houses. Every MiiR product sold helps fund giving projects, and by registering the "Give Code" on the bottom of their product, customers gain visibility into some of the work MiiR funds. Their stock has risen 350% in 2020-2021. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content . Online tools are an important part of healthcare marketing, especially for a membership-based organization like NCCHCA. The top three search results get 75.1% of all clicks. How are you leveraging them in your current marketing efforts? As for First Page Digital HK, one of their recent social media case studies is with Soho East Restaurants. Case studies come in all content formats: long-form article, downloadable PDF, video and infographic. Creating a mix of on-brand and tangential content aimed to earn a diverse backlink portfolio, Developing educational content using vast troves of internal data to speak to specific home improvement and finance issues that many homeowners face, At the end of our engagement, Fractl helped Porch establish authority, draw traffic and links back to the site, and build trust in the home improvement niche. The geographic element of this campaign combined with the popularity of personal finance stories indicated to us that this campaign would be loved by journalists. The alcohol and drug treatment resource website was entering a highly competitive space and was looking to boost traffic, authority, and visibility on social media. As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted. A marketing case study mainly includes analysing a project, campaign or business idea of a company identifying the situation, recommending a solution and implementing action and identification of those factors which contributed to the success or failure of the project. Based in Seattle, MiiR makes premium stainless steel vessels for coffee, water, bar, and food. So we created content that would trigger curiosity (people would want to know how their state-ranked) and pride (people would want to share their state’s results). North Carolina Community Health Center Association. And yet, when it comes to marketing reality capture . Curiosity and pride are two high-arousal emotions that often incite social sharing. Take your premium content one step further by adding social proof. . We focused on geographic appeal for our campaign The Most Instagrammed Locations in the United States and Canada. Their website allows users to rent dumpsters and purchase services online. Let’s take a look at how strategic content marketing helps our clients secure coverage on top publications, improve brand awareness and SEO, and build authority in an industry.In the following case studies, you’ll see real examples of the positive impact great content marketing can have on a variety of businesses. Airtasker is a trusted community platform that connects people who want to outsource their day-to-day chores with people who can do it. Because it has done so in the past. is one way to prominently showcase all your customers in one beautiful, digitally consolidated place. 1. calls received from text ads, website and landing pages, 3,491enquiries and leads from website and landing pages. Found inside – Page 425See Decisional studies King, Martin Luther, Jr., 145, 184, 277, 356 Kuhn, Maggie, 64, 345, 378–79 Language assertiveness and, 197 in community practice marketing, 314 social-community problems and, 82–83 Large systems ethics, ... It resulted in close to 40,000 social shares, a 40 percent lift in organic U.S. traffic, and 300 stories with placements on Yahoo, AOL, Business Insider, Fast Company, NBC News, Pop Sugar, The Daily Mail, and Today. There is a total of $40 million worth of tasks has been created by individuals and businesses alike. Popular marketing blog which mainly covered lead generation, a/b testing, and a number of related topics. Found insideweb site, and the community's value to members has had measurable benefits in customer loyalty. ... Content included how-to advice, case studies, and guest speakers such as Naked Conversations co-author Shel Israel. Third-Person Case Studies. Our Marijuana Dispensary SEO Strategy Achieves. With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. Found inside – Page xviiCMI is the leading gay and lesbian marketing researching firm. ... lesbian tourism marketing. Never before have the case studies that you will read about ever been published in a book. ... Travel for the GLBT community is no different. You probably found this blog post because you were also looking for influencer marketing strategy and examples. SEO Case Study. For this  campaign, we focused on what Porch could offer that no one else could: information about actual costs using their internal data. Photoshopping and body image are hot topics that generate interest. The 14 Most Important Benefits of Content Marketing [With Examples], The Best Brand Awareness Strategies for 2021, We Don't Care About Viral Marketing Anymore, How to Make the Business Case for Content Marketing. Marketing Assignment: Case Analysis Of Coca Cola Question. Found inside – Page 11Case studies of Red Hills and Bluegrass regions of Kentucky . ... 67 “ Community Culture and Marketing Strategy as Sources of Economic Development Competitive Advantage : A Study among Rural U.S. Communities . ” Daryl McKee , Milan Wall ... Below we dive into nine ways you can start using customer case studies in your marketing. They Show Results. We also use third-party cookies that help us analyze and understand how you use this website. The gist of the concept is that instead of always looking outside for customers, you should be truly treating your current . Upler’s team of digital marketing experts can help you maximize your return on investment. To reach these goals, we created a strategy that focused on: At the end of our engagement, Fractl helped Porch establish authority, draw traffic and links back to the site, and build trust in the home improvement niche. As the world continues to shift towards a post-pandemic era, businesses are looking to jump into the digital marketing bandwagon to stay afloat. The campaign included product placements and new takes on the MeowMix jingle . It was featured in over 250 stories and shared almost 9,000 times, which helped the brand get the exposure it wanted. A community marketing strategy might sound like the latest buzzword in the world of marketing, but it's also become a crucial part of the buyer journey. In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more. Airtasker approaches Uplers for SEO support and they specified two digital objectives. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Found inside – Page xi8.2 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9 10.2 10.3 10.4 12.1 13.1 13.2 13.3 14.1 14.2 14.3 15.1 15.2 15.3 15.4 16.1 16.2 16.3 16.4 16.5 The Civic Index: A Tool to Qualitatively Assess Civic Infrastructure Case Studies: Eau Claire, ... Recent studies and case studies on artificial intelligence, predict that almost 70% of marketing jobs will be replaced by automation. , and mobile apps that would attract attention. Case Studies. A case study describes the scenario of the company in attempt to strategize and plan for its future. Digital Media Team aims to help clients with all aspects of digital marketing including PPC, SEO, email marketing, and social media. Why? Quick Case Study #2: Cisco assembles elements of an advocate marketing program to generate a $3M ROI. If you want to leverage the benefits of the world of digital and make your business stand out from the crowd, check out these 5. Marketing has been around for centuries and has evolved through the ages from trade to tech. Having a designated marketing case studies hub on your website (see ours below for inspiration!) The campaigns resulted in a. , and it led to features on popular sites like USA Today, MSN, Yahoo Sports, and The Score. Determine targeting amongst North America's fastest growing community of natural shoppers . Although customer case studies are powerful tools for building credibility, they also help . Merck (called MSD abroad) is one of the world's largest pharmaceutical companies. CBD Advertising in the UK Using Google Search Ads. Explore what insights you want to surface as part of your retail case study. Case Studies We work alongside banks to create winning marketing strategies and execute those strategies with our full-service, in-house staff. Found inside – Page 328To this end, the company created an online community staffed by Brainshark's star employees and called that community Brainshark Champions. The community invited customers who had given testimonials and case studies on the company's ... According to Dimensional Research, 90 percent of buyers who read positive customer success content claimed it influenced their buying decision. As you build a library of customer success stories, it’s important to showcase them in a meaningful way. Our SEO (Search Engine Marketing) services have helped them grow business by 50%. And with good reason. Simply put, a case study is a detailed story about something your customer did or was able to achieve while using your product or service. This happened recently when we appeared on page 5, which was a great improvement. Connect now! Author bio For more information on any of our previous work or your own requirement, please get in touch. including Yahoo, The Washington Post, and The Huffington Post. The story was picked up by. Extensive link-building campaign to help with their rankings and grow their organic traffic. The company was founded in 2010 and built around a social impact mission. There is a total of $40 million worth of tasks has been created by individuals and businesses alike. The campaigns resulted in a 1,100 percent increase in organic search engine traffic and a 230 percent increase in the number of ranking keywords, and it led to features on popular sites like USA Today, MSN, Yahoo Sports, and The Score. Long-Term Content Marketing Case Studies While one piece of content can create strong returns, publishing and promoting a series of content over time yields even greater results and a stronger foundation . An external agency primarily publishes this type of case study. This will enhance your topic and build credibility. We used this to help our promotion process and pitched publishers by highlighting information related to their state. 1. I know what you’re thinking: Video is expensive and labor-intensive. Online tools are an important part of healthcare marketing, especially for a membership-based organization like NCCHCA. Similar to my SaaS marketing case studies, I've read 1000's of articles as a startup founder and growth marketer and love reading content about growth (like we all do, right? August 31, 2020. A link-building strategy was developed to target a relevant selection of high authority Australian websites and an extensive range of valuable links were secured. Showcase case studies on your homepage. In fact, customer case studies can boost your deal closing ratio by 70 percent and your sales by 185 percent!

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