The people who’ve subscribed to your email list are your most loyal fans. Internet Users Everywhere Enjoy Video Content. As a result, they are not only known for offering software solutions; businesses have also come to know them as a thought leader in the industry. According to a study, 97% of B2B marketers use LinkedIn for content marketing. If you’d like other ideas on how to maximize this channel, a good place to start is this guide on how retailers leverage OTT from Hubbard Chicago. FOMO or the fear of missing out is an effective tactic to get the customer engagement you want quickly. Which means the content isn’t always credited with a sale. Buyers tend to make 12 different online searches before interacting with a B2B website. Just 5% focus their attention on B2B buyers moments away from buying. Saudi Arabia Has the Highest Video Penetration Rates. Content marketing campaigns create an average ROI of $984,000 annually. Thing is, platforms like LinkedIn and Twitter are super important. Planning. Marketers love video because it has massive return on investment (ROI) potential when used correctly. The 2021 Wyzowl video marketing report found that 95% of marketers intend to increase their spend on . Different social media sites have different layouts. With this, you can show how to use your products, provide behind-the-scenes videos of your operations, and the like. Seven out of 10 B2B buyers say they spend time watching video content throughout their sales journey. Meanwhile, Halls released a short video for Halls Kids Throat Pops that featured a kid taking the candy for cough relief (Halls on YouTube). In fact, 75% of consumers expect brands to leverage new technologies to build better experiences for them (Salesforce). . Unlike most stats posts, all of these stats are 100% up-to-date.In fact, I go back and update this page with new stats every 6 months. Surprisingly, only 31% of marketers use video marketing to boost SEO. For starters, these aren’t ads, so as long as you are diligent with SEO, your content has a good shot at getting noticed. So, it will become more effective in engaging leads and keeping customers hooked to what your brand has to offer. But, you might be able to use this tech to give a tour of your show, document an event, or even offer a sneak peek of your production line. The question now is, how exactly does this kind of content reinforce your marketing strategy? Most consumers avoid video ads (or ads in general) as much as possible. Educational videos add value to the customer experience. Others hire freelancers with specific expertise. However, the same study also mentioned an increasing level of competition and noise in video marketing over the past few years. Content Marketing Statistics. Both of which are best learned from sales teams on the front lines. With this, they were able to promote the travel destination by giving travelers a better idea of what to expect when they visit. And in many cases, B2B content takes longer to write. The 2020 revenue for digital advertising in India amounted to $199 billion INR, up from $160 billion INR during 2019, an increase of over 24%. So, one can only imagine the impact that a video can deliver. Our survey sample was diverse. Today, most of the posts that B2B blogs publish are 1,000+ word monsters. Video content needs to be optimized just as much as your website, blogs, and other written content does. This is because more platforms can accommodate the format. B2B content converts best when someone is SUPER close to signing up as a lead. Communicate with partners. According to the latest Statista report (Feb, 2021), the number of active email users worldwide are approximately above 4 billion. The various trends, strategies, and technologies are never stagnant. But the platform can be more than just a job-hunting place and a space for sharing white papers. Otherwise, their content might not play or might end up displayed wrong. A surprising amount of content consumption in B2B is video-based. In addition, it is less likely to be cropped on the display. You can create and publish content on your company profile. Customers have higher expectations now more than ever (Microsoft). 8. Plus, the pandemic has increased video consumption, with 96% of consumers saying that they have increased the time they spent watching videos (HubSpot, 2021). Which goes to show that content marketing still has a high potential ROI in the B2B world. 5. There are plenty of video editing tools for beginners out there. But the truth is: B2B buyers are still human. Our sample included both marketing professionals and online consumers. . Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. There is a prediction that in 2021, Facebook will turn into a 100% video platform - without text. Despite being slow to adopt ecommerce, B2B brands are increasingly looking to digital means to boost sales — a move driven by the success of Amazon Business and the changing B2B buyer demographic. If you want to leverage this, one of the best ways to do so is by publishing ephemeral content. The point here is, before you publish a video on social media, you have to know their specifications first. Or get wrapped up in a discussion about a specific product. In fact, if you haven’t done this yet, you might be a little late in the game. 69% of customers would rather learn about a product or service by watching a short video. The ultimate guide to the ABM movement transforming B2B marketing and sales. Presentation videos allow B2B marketers to present clients with this wealth of information while pitching . Length of Online Ads in 2019 by Popularity, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 14 Video Marketing Trends for 2021/2022: Latest Forecasts You Should Be Thinking About, Live Videos, Real-Time Selling and Buying, Bentley shot an entire ad using an iPhone. And according to this research, the leads closest to making a purchase. This makes it great for urgent announcements. Not every piece of content has to be actionable and educational. After all, with the rise of augmented and virtual reality technologies, creating this type of videos is easier than ever. Found insideWhat are the other latest statistics about content marketing? 94% of marketers use social media for sharing content, 91% of B2B marketers use content marketing. Videos have become the most commonly used format, 87% of video marketers ... Here’s where things get interesting: 36% of companies provide educational content compared with just 12% sharing press releases… Even though the latter gets double the organic traffic. At that time, it seemed like micro-videos were about to overhaul the video marketing game. With AR and VR tech made accessible, brands can easily produce interactive video content to engage their customers better. And how to create content that drives that person to sign up as a lead. Which is why it’s important to put out a decent amount of content. 3. According to Livestream, 87% prefer to watch video online if it meant more behind-the-scenes content. 4. Meaning, you don’t need fancy equipment to create content that can grab the attention of your audience. NowThis, a social media video news brand, is one company that uses this technique extensively. Back then, regularly posting on your feed, replying to comments, and sharing substantial content are surefire ways to build a strong online presence. Back in 2018, Google added a “Featured Videos” card to their search engine results (CNBC). In 2020, the average annual B2B content marketing budget among all businesses was $185,000, with top performers spending closer to $272,000 on average. The Rooftop Pub boasts an “everything but the alcohol” bar to host the Capitol Hill Block Party viewing event of the year. It still remains to be seen, though, how much of a positive impact this can have on the metrics of businesses. In addition, if we backtrack a little bit, video SEO has already started way earlier than this through the YouTube search engine. But they won’t lead to sales that day. Like other well-known companies in the SaaS industry, HubSpot has plenty of resources on popular strategies in their field. Many social media users prefer watching videos without sound, especially when they are in a public place. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings ... After all, because of its temporary nature, individuals tend to check it out immediately because they might not have a chance to view it later. Read this book and learn:* Why email = winning* How to set and achieve goals* How to collect, manage, and grow a high quality, engaged, and responsive contact list* Why testing is key to winning* Why B2B emails don't have to be boring* How ... So much so that almost 1/4 of video marketers have started using interactive video as a channel (Wyzowl, 2020). Whether you are watching TV, browsing the internet, scrolling through social media, or just commuting to work, you will see ads. The top 3 types of tools that B2C marketers use to manage their content marketing system: social media publishing/analytics (84%), analytics tools (83%), and email marketing software (72%) ( Content Marketing Institute) In 2020, 85% of B2C marketers said they have used paid methods to distribute their content during the last 12 months. It does make sense to evaluate your content marketing efforts based on sales. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. And that 84% of those who outsource cite content creation as the activity they get the most help with. However, it would be prudent to factor this development into your marketing plans, considering that video marketing has been a boon to brands on any platform. 48.5% of B2B decision makers use Facebook for research. Of course, where there’s demand, you can expect an increase in supply. After all, in recent years, an increasing number of internet users have relied on the video-sharing platform for their daily dose of interesting, educational, and entertaining content. What the industry's most succcessful writers and directors have in common is that they have mastered the cinematic conventions specific to the medium. According to advertising statistics, the average social media ad spending in the US has increased over the past few years. To learn more about how to format your videos according to different sites, here’s an always up-to-date social media video specifications guide from Sprout Social that you can refer to. These are those social media “stories” that automatically delete themselves 24 hours after posting. This helped people prevent watching something with the sound on full blast when you’re in a public place. One-third of All Global Internet Traffic Is Video [3]. However, the vast majority of B2B email campaigns show the company’s name as the sender, not a real person. Especially for busy B2B marketing teams. Topics . Eighty-seven percent of consumers search for product information online before they make any purchasing decisions (Retail Dive) and video can help push them to buy from your brand. Goop is a lifestyle brand that uses vlogging to educate about their products as well as to interact with their customers. Build your ecommerce business with Shopify. Content marketing ROI can be tricky to track. 62% of marketers plan to increase content marketing budgets within the next fiscal year. On the other hand, if you want to play by the rules, there are many sites that keep tabs on these video specifications for you. B2B video marketing statistics show that the majority of B2B customers watch videos to find out everything they can about a product or services before making a purchase. B2B Content Marketing Benchmarks: Your Guide for 2022. Posting videos that educate your target market can help you bolster yourself as a thought leader in your industry. 30% of marketers prefer to do their marketing themselves. Yet it doesn’t seem like most marketing budgets are conscious of that. Here are 41 new video marketing statistics, broken out into four categories, to give you insight into the playing field and help guide your strategy for the rest of 2021. They even have content featuring their company’s staff members as well as customers (who are also influencers, of course). For starters, Eggo waffles launched the L’Eggo Your Eggo commercial (Eggo Waffles on YouTube), where they simply poured syrup on freshly cooked waffles. The best Black Friday Arlo deals 2021: save on video doorbells and security cameras. 96% of internet users said that they Increased their video consumption in 2020. Like any human being, reading content from a brand can help decision-makers know, like and trust you more. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology. A case in point is Facebook Live, which was revealed as the most engaging format on the platform in a Q3 2020 report (Socialbakers). Marketing Statistics for Video Since 2012, mobile video usage has increased 17 fold. It has bridged the gap between brands and consumers by providing them with a platform through which they can interact on a more personal level. These numbers show that video is becoming an integral part of the customer journey. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. Similarly, we have seen several brands following suit. These stats highlight many of the challenges, opportunities, and changes unfolding here in 2021. This book considers this, as it examines the practice and research related to digital and social media marketing. This book examines issues and implications of digital and social media marketing for emerging markets. That said: there are usually only a handful of keywords in your niche that fall under that category. However, if you want to showcase your products and services, you might want to opt for something a little more immersive, like 360-degree videos. Creating original thumbnail images for your videos. Social media has changed the business landscape drastically. A while back, LinkedIn announced that it is going in the direction of B2B video marketing (LinkedIn). Hence, it's critical for businesses and marketers to stay updated of novel developments and significant 2021 digital marketing statistics. Or reading offline industry publications. B2B buyers don’t typically hop around different websites to find what they’re looking for. So, to help you keep up, we will be detailing different video marketing statistics to check the latest trends in this field. Furthermore, the future of video marketing is only bound to get even more immersive and interactive as the industry leads towards the use of more advanced technologies. Unlike most stats posts, all of these stats are 100% up-to-date. With the interest in video continuing to rise in 2021, seize the . Needless to say, a good chunk of that will be spent on B2B ad campaigns, like LinkedIn ads, conference sponsorships, and Google Ad campaigns. 43) 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Marketing teams need to know exactly what their target B2B buyer looks like. Unfortunately "Pebbles" isn't for hire, so check out these other video marketing stats. (Criteo, 2021) 60% of the world's mobile phone video viewership will take place in Asia by 2023 versus 8% in North America. With the increased use of mobile phones, the emergence of OTT devices, and the different requirements of social networks, we can expect that there will be different video specifications for various platforms. So you might expect that companies would funnel some of their content marketing budget towards new strategies, like influencer marketing. New Research: 86% of B2B software buyers rely on third-party reviews in their purchase decision55 percent of B2B buyers said their technology spending will increase in 2022, while about 86 percent of buyers visit online peer review sites before making purchasing decisions - two of several statistics of interest to digital marketers included . Plus, 42% of researchers use a mobile device during the B2B purchasing process. This should help you align your video marketing efforts with a broader marketing strategy. Meaning, quite a lot of companies are already leveraging these platforms to their advantage. The expected digital advertising revenue for the year 2021 is expected to be around $223 billion INR. In a study by Digital Content Next, they found out that 40% of all online ads launched from 2018 to 2019 had an average of 15 seconds. 6 Eye-Opening B2B Content Marketing Statistics for 2021. So, it would be a good idea to utilize captions or make videos that don’t necessarily need sounds to be understood. In addition, you can use it to provide behind-the-scenes footage of an event that you organized. Does this mean that traditional marketing methods are no longer relevant? . That makes it the top traditional social network for B2B research, with only YouTube coming in higher at 50.9%. Marketing spend is expected to grow by 14% in 2021. 13. This proves that a single piece of content isn’t usually enough. Video Marketing Statistics 2021 The State of Video Marketing. They could have used expensive Gimbal stabilizers and lens adaptors, but all the footage was recorded using a phone. More importantly, this type of video aims to educate and not sell. Currently, the brand curates a YouTube channel where they publish updates on their brand and how to use their products. Found inside – Page 250This focus on vanity metrics enhances the lack of proper, sales and output-oriented B2B marketing KPIs. ... Email marketing (40%) website personalization (38%), content/video marketing (34%), and marketing technology/CRM (33%).12 To ... Here's everything you need to know about video marketing in 2021. But that’s another story 🙂 ). We surveyed 881 video creators worldwide, including the United States, Australia, Germany, India, Singapore, and the United Kingdom, to name a handful of the . Keep it clean. The trend towards simple video production is expected to continue, if not surge further ahead, into 2020 as more businesses double down on releasing more content to stand out in the crowd. The pandemic effect on video marketing. Use video to soar over buy-in barriers The vast majority of B2B buyers said there are "between one and six people involved in the purchase process." There’s a reason why B2B content marketing is a hugely popular marketing strategy. Thus, it is a great option if you are looking to pique the interest of customers and leads alike. . One example of how 360-degree videos are used for marketing include Qantas Airlines’ Hamilton Island VR experience (Qantas Airlines on YouTube). This can boil down to two reasons. In fact, one study of 500 SaaS companies found that blogs that focused on PR tended to get more traffic than educational blogs. See? According to the latest video content statistics for 2021, marketers use video marketing to raise awareness (72%), generate new sales (66%), and grow social media (64%). . Let's look at a few successful video marketing examples and how you can use those strategies to build a strong, effective B2B video strategy. That said, to help you manage your overall marketing efforts, be sure to check out our compilation of digital marketing trends. Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. Their CRM, Facebook Ads dashboard, and revenue figures all have valuable data you can extract for marketing reports. That said, the only time they would most likely click on branded videos is when the content is interesting or informative. Readers will follow the 15 personal power-ups the author used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster--by applying his mindset as a competitive eSports gamer to real ... 27% of sales officers attributes up to 50% of the new clients that they get to B2B referrals. But they can also burn out your email list. Listicles, like this one, tend to get 2x more shares than “how to” tutorials. Vlogging is an important tool among celebrities and influencers when it comes to reaching out to their fans. Want more? The only problem here is, this is not enough to reach out to new prospects. You usually need to get in front of potential buyers in search.

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