Furthermore, it appears that the most complaints a surrounding credit card interest practices and promotional APR. Blue Nile is an online retailer known for its engagement and wedding rings, but it also sells fine jewelry in the form of necklaces, earrings, and bracelets. Their collection focuses on pink and blue CVD diamonds, for earrings and necklaces. Blue Nile has a diamond and jewelry consultant that can help you with any queries about their products, returns, and Blue Nile’s resizing policy. Most of the campaign went into television advertising and targeted sports-related events including ABC's Monday Night Football and ESPN programming. Moreover, you have to have all the necessary paperwork to do so, including Blue Nile’s return merchandise authorization. The massive print and television campaign was created by the San Francisco office of Leagas Delaney, which had made a name for itself promoting a host of clients including Adidas, Goodyear, Harrods, Hyundai, and watchmaker Patek Phillipe. Located in New York, NY. Your finger size can also change that you’ll need to get your ring resized. Blue Nile’s primary advantage is that it offers diamond rings online at prices that are as much as 35% lower than traditional retailers. Your email address will not be published. Found inside – Page 104diamond ring. But Lisa, who's a cop, knew better than to stop her investigation there. She hit the Web and found a similar ring from online retailer Blue Nile for only $4,263 (and her fiance, Peter Bracknell, paid the piper). Found insideBLUE NILE INC www.bluenile.com Services: Financial: Advertising/Marketing: Logistics/Transportation: Travel: Other: Y ... Sr. VP Blue Nile, Inc. is an online retailer offering a broad selection of diamonds and other fine jewelry through ... Mark Vadon grew up in New Jersey as the middle of three children. One great thing about going to their store: if you have a Blue Nile ring, you can drop it off to get it inspected and cleaned. You will not be able to see the exact picture of the custom He found an informative site called Internet Diamonds, which featured detailed descriptions of various diamonds and a toll free number to call for assistance. What's New in Jewelry at Blue Nile. 35 reviews of Blue Nile "I love Blue Nile. 7. The Blue Nile Credit Card offers a no-interest is a good option for those who are looking to purchase regularly from the site. Blue Nile proudly hosts the largest online diamond Black is the only color missing, which many other sites do offer. Yet most impressive about the Blue Nile web shop was its emphasis on knowledge. They also have more to choose from in the settings category. Blue Nile, however, was the first online jewelry retailer to institute most of the changes to the collection of sales taxes across multiple states. Obviously, many men did feel comfortable buying from Blue Nile's well-stocked virtual shelves and turned the relatively young e-tailer into a winner. 2000: The firm adds sterling silver and upscale watches to its inventory. Found inside – Page 118For proof, there's no company better than Blue Nile, the online diamond jeweler that specializes in custom engagement rings. In 1999, Blue Nile launched with the then revolutionary idea that people would flock to buy engagement ring ... This allows He showed me different styles and explained to me the types of metal used for rings, what diamonds they offered and the pricing. In 2001 Blue Nile began researching a leap of faith--into actual retail stores bearing its name within the next several years. Products all come with a lifetime manufacturer warranty. Finding a ring that fits is a crucial aspect of ring shopping. The Jewelry District, Episode 53: Guest Sean Kell. If sales for fiscal 2003 measured up to all the praise at a projected $120 million, it would be Blue Nile's best year ever. You can see the different jewelry they sell and try it on, but they still order it online with you when you want to make a purchase. Blue Nile will also happily exchange your ring for a new size within the first 30 days if you drastically bought the previous ring in the wrong size. Found inside – Page 137It offers products such as diamonds, platinum, gold, pearl, and sterling silver jewelry and accessories. ... According to Internet Retailer Magazine, in 2006 Blue Nile was larger than the next three largest online jewelers combined; ... success after success since then, now boasting its position as one of the Blue Nile has picked up on its customers desire for inclusive jewelry as well. If this happens, Blue Nile’s resizing policy can save the day. My engagement and wedding rings both came from there. Blue Nile. Blue Nile is considered as more experienced, while JA is a hip innovation. As he commented to USA Today in October 2003, "Everything we do is heresy. Blue Nile understands online jewelry shopping. Finally, we can read about how these great companies came about with Company Histories.. Only two other diamond retailers purchased more diamonds from wholesalers than Blue Nile in the past year and Tiffany’s is one of them. It is based in Seattle, Washington. Blue Nile was no exception; yet before the end of the year sales rebounded. Then came the terrorist attacks of September 11th, and businesses throughout the United States and abroad suffered. By 2000 the Internet's overcrowding began to thin as dot.coms, large and small, failed. They have a very large exclusive online inventory. What Is Blue Nile’s Resizing Policy? be trusted by prospective clients to help them find the perfect diamond Diamond earrings, diamond engagement ring and diamond pendant. Found insideBLUE NILE INC www.bluenile.com Management: Mgmt. Trainees: Experienced Mgmt.: Int'l Business: MBA Graduates: Y Y Y Y ... Systems Integration: Consulting/Other: Y Y TYPES OF BUSINESS: Jewelry, Online Retail Professionals: ... Does Blue Nile Resize All Rings Purchased from Them? the diamonds and jewelry on offer. How Much Is My Ring Worth at a Pawn Shop? Some of Blue Nile’s ring styles cannot get resized because of their designs. Blue Nile not only thoroughly covered the famed four Cs of diamond buying (color, clarity, cut, and carat weight) but threw in two additional all-important Cs as well--certification and care. Internet Diamonds was reborn as Blue Nile Inc. in 1999 and in four short years became the Internet's largest online source for fine jewelry. Is Ring Resizing Covered Under Any Warranty With Blue Nile? Found insideFor example, the Wall Street Journal cited Blue Nile, a leading online jeweler that established “web rooms” with less than 500 square feet each—about onesixth the size of a typical jewelry store. The web rooms have available 300 sample ... Yet when he began to shop for an engagement ring, he was in over his head. an international tracking method to ensure the authenticity of the diamond from More significantly, at least to many, was the pricing--as much as 20 to 40 percent lower than traditional jewelers, along with free shipping, and a 30-day money back guarantee. © Copyright 2017 Petra Gems 251 North Rose Street, Suite 200, Kalamazoo, MI 49007 | +1.269-365-5052 | Sitemap. Blue Nile Blue Nile is the largest and most well known internet jewelry seller. Through a partnership with the owner of Very informative, fast shipping, great return policy and excellent quality. Built on the premise of making engagement rings selection simpler, Blue Nile, Inc. (formerly known as Internet Diamonds, Inc.) has developed into the largest online retailer of diamond engagement rings. While it was not possible to determine whether Blue Nile's sales would have reached the same levels for 2001 if September 11th had not happened, the firm's ongoing success was no fluke--sales for the online retailer reached $48.7 million for fiscal 2001. Again, the focus is on both diamonds and customization. 2002: Time magazine names Blue Nile as a "Best Indulgence" in its "Best Website for Business" rankings. The New Stone Age guides you through fifteen different types of stones, categorized by color, and teaches you how to stylishly incorporate them into your wardrobe, home, and beyond. Found insideThese pages are augmented by a useful but not overwhelming choice of helpful content and functionality—mainly tips on buying diamonds, product searches, and interactive jewelry design. It's fun and easy to shop for jewelry on Blue Nile. We love the incredibly wide range of pieces here, from "just your average day" wear to "jaw-dropping" . The addition of the lower-priced sterling silver pieces helped attract customers who would not spend thousands for jewelry, and Vadon and his marketing staff also believed silver would attract more women to the Blue Nile site, which still catered primarily to men. The pluses to the proposed storefronts included off-the-street impulse buyers, the opportunity to try on jewelry, and further branding of the Blue Nile name. Items under $500 can be processed online and all returns must be accompanied with a Blue Nile Return Merchandise Authorization which can be found through the online return portal. An educated consumer was Blue Nile's best customer and a plethora of information was just a mouse-click away. Found inside – Page 82Choosing a diamond at Blue Nile.com blue nile , Education Guidance . Diamonds and Fine Jewelry . Order Status • Dlamond Comparison Wish List Shopping Basket GIFT IDEAS 800-242-2728 Search EDUCATION ENGAGEMENT JEWELRY WATCHES ... the most expert craftsmanship. Found inside – Page 266It's fun and easy to shop for jewelry on Blue Nile. You can easily find what you are looking for, the shopping cart works well, and there are always links that let you drill down for more product ... Save 8%. Blue Nile offers to resize most of their custom engagement rings and wedding bands, but not all. Get exclusive student discounts on Bluenile.com. By late spring in 1999 the 29-year-old Vadon had raised an initial $6 million in funds, selling his idea with relative ease in the dot.com boom. To the well-educated Vadon, the choices were endless and confusing, due in large part to the commission-based sales of local jewelry retailers. Get a detailed look at Blue Nile’s resizing policy with this guide. Blue Nile Blue Nile is the largest and most well known internet jewelry seller. Which one is more suited to you? Blue beads represent the sky, which help nourish the cow by providing rainfall. They are our top rated jewelry store. However, it doesn’t cover the costs of having your ring resized. At Blue Nile, you can complete the buying process without stepping foot in a store, but that doesn’t mean you’re left to navigate the process on your own. $179. Blue Nile offers clients a modern take on engagement ring As a result, resizing down is often quicker than resizing up, especially as it depends on the metal availability. Vadon worked as a consumer products strategist, which proved invaluable in his later endeavors. Each year approximately 500,000 males wanted to engage in the United States. If you ordered a ring in the wrong size or want to request a ring resizing for free, Blue Nile has a couple of options available for you. Blue Nile's sales and products continued to grow in the spring and summer of 2001. “More and more, we are seeing a growing demand for inclusive jewelry … More praise came in 2002 from Time magazine, when Blue Nile was called "Best Indulgence" from the periodical's "Best Websites for Business" roundup. Blue Nile is one of those sites that have exceptional customer care and Found inside – Page 133Online diamond and fine jewelry retailer, Blue Nile, does just that. Although Blue Nile has no physical retail presence or brand differentiation to match the buying experience from Tiffany, it has other assets that enable it to capture ... Reviewed Jan 5, 2012. Unwilling and unable to put his trust in traditional jewelry stores, Vadon made a critical decision and went home, where he turned to the Internet for help. Blue Nile - Starting from a few hundred dollars, there are diamonds to suit every budget. Category. Sterling silver trinkets and classy watches (á la Swiss Army, Tag Heuer, Seiko, and Kenneth Cole) joined the web site's now famous diamonds. Find out what works well at Blue Nile from the people who know best. Instead of trying to push our gross margins as high as possible, we sell as cheap as we possibly can. Answer: Yes, Blue Nile is a very good place to buy jewelry as the company dates back from 1999 and has lots of positive feedback from all their customers. However, this warranty is only available within the first 30 days of your purchase. Found insideMark Vadon runs bluenile.com, a site designed to suck the profit out of the jewelry business. He's doing that by substituting one ... Last year, Blue Nile sold more engagement rings than Tiffany & Co. It's easy to misunderstand his ... Return Policy – Offering a 30-day money-back The case focuses on the diamond retailing industry toward the end of 2008, with the United States in an economic downturn. Rest assured, diamond-fitted jewelry that are made by Blue Nile contains real diamonds that have gone through the appropriate certification methods to ensure they are of high quality and match their description provided by the company. Blue Nile has a customer-first philosophy since it was founded in 1999, and you can find that its services are convenient, including ring resizing. However, it can take a whole month, or even longer, to get your ring back in some cases. Blue Nile claims that only 1 in every 1000 diamonds has the potential to be an Astor Ideal. 2002: Time magazine names Blue Nile as a "Best Indulgence" in its "Best Website for Business" rankings. affordable diamonds, and the perfect setting for engagement rings. Yes, Blue Nile is legit. It is not a scam jewellery store because they will never steal your money. And you will receive any jewellery you purchased from the store without a problem. It may not matter to many that Blue Nile was the first online diamond retailer. 99. They have a very large exclusive online inventory. Found inside – Page 226For example, BlueNile.com, a successful online jewelry retailer, targets men who hate jewelry stores even though most of the jewelry they sell is for women. Blue Nile's market research found that men are about as fond of walking into a ... According to a Time magazine article in February 2003, online jewelry sales topped $1 billion for 2002 and Blue Nile had become the major player in the virtual jewelry trade. 360° imagery of diamonds and engagement In addition, Blue Nile’s resizing policy is quite substantial, offering a complimentary resizing on all custom engagement rings and diamond bands within the first year. Customers can also be entered to win the $20,000 Blue Nile jewelry giveaway by signing up for their email list. As consumers, we often take for granted all the hard work that goes into building a great company. A guide to evaluating diamond quality and jewelry craftsmanship, including tips on detecting diamond imitations, choosing ring and setting styles, and much more. Their selection is unmatched, their service is top flight and the support is second to none. It might be tempting to avoid a potentially expensive cost and have your ring resized by your local jeweler instead. Tracking your resizing request is also more convenient with Blue Nile’s ‘Return Status’ tracker. inventory, showcasing over 140,000 loose diamonds in all shapes and sizes, from Rings with alternative metals such as Tungsten. While you can be sure to find a diamond that suits your budget, Blue Nile also Offers a humongous selection of diamonds, and other jewellery. However, there is customer care to help along the largest inventories of diamonds found anywhere, however, they also have a wide FREE Shipping by Amazon. there is a setting on the site to match the diamond you choose. With absolutely no pushing for a sale to happen. In short, Blue Nile will be able to suit your budget with However, if you request resizing for different rings, the process comes at a price. These issues are with Comenity Bank, not Blue Nile. Founded in 1999, Blue Nile is a leading brand dealing in diamond engagement rings. It seemed as if Blue Nile's future was sparkling as brightly as one of its flawless, colorless, large-carat Asscher-cut diamonds. Blue Nile had not only more than quintupled its sales in a mere three years (from $14 million in 1999 to a phenomenal $72 million for 2002), the firm had become the Internet's largest online jeweler with more than 30,000 independently certified diamonds to choose from and dozens of settings in gold, platinum, and sterling silver to dazzle even the most selective buyer. Found inside – Page 131For example, Blue Nile, an online jewelry store, sued Ice.com, another online jewelry store, for allegedly copying its look and feel. Although no decision has been reached in the case, ... The engagement ring settings found on the site are also able Blue Nile offers an array of diamond colors. Black is the only color missing, which many other sites do offer. What They Sell — and What They Don’t. com appears to be a more marketing/customer driven presence, while the others appear to compete more on price. Blue Nile carries a more diverse selection of colored gemstones and other kinds of fine jewelry, but James Allen is the king of the hill when it comes to engagement rings. Blue Nile offers an array of diamond colors. Since diamonds were Blue Nile's claim to fame, the diamonds link had anything and everything shoppers would want or need to know about purchasing the ultimate rock, especially under the "Build Your Own Engagement Ring" link and subsequent pages. Found inside – Page 60The company became the eighth-largest specialty jewelry company in the United States and went public in 2004 (one of the most successful IPOs of ... In the meantime, grooms who propose with Blue Nile rings can save $3,000 to $5,000. purchasing process. The fancy color search menu lets you search for price, carat, intensity, and shape, as well. The physical locations are just showrooms. Diamonds Are a Guy's Best Friend: 2000 to 2001. Overall, we have to say that Blue Nile's Astor diamonds are great quality. However, the price isn't always the best. And it's also too bad that they don't offer light performance imagery. If you want to buy a diamond from this line, make sure the diamond is within the ideal proportions. Blue Nile, founded in 1999 and headquartered in Seattle, Washington, is a jeweler specializing in handcrafted jewelry and custom jewelry.... Read More. Blue Nile offers customers the opportunity to custom design (2021 Update), Does Blue Nile Offer Financing? The answer to this is that Blue Nile offers some of the And also all sites appear to sell gems and jewelry. Blue Nile Diamond Review, GIA 5131940712: At present, this 1.12 carat, H-color, VVS-2 clarity, GIA Excellent round from Blue Nile is the best comparison to the previous Costco diamonds. You won’t find clarity or cut as search options because these aspects of a fancy colored diamond are not as important as the color itself. Women, too, had begun shopping at Blue Nile and its client base continued to grow as did the company's headquarters. Previously, it only collects internet sales tax for purchases from and to Washington State residents, where its headquarters is located. to the page or product they are looking for. Additionally, there are a number of resources that Blue Nile includes on their website to help you find the perfect ring, make sure you purchase the correct size and even some bonus tips on how to get the information without the ring recipient having any clue. We at Blue Nile pride ourselves on being customer obsessed, and go the extra mile for our customers. Vadon found what he considered an outstanding engagement ring at an excellent price. Privacy Policy, Acohido, Byron, "He Turned Web Site in the Rough into Online Jewel,", Andrews, Gregg, "Blue Nile Looks to Add Stores,", Beres, Glen A., "Online Jewelers Make Major Strides in Sales, Profit Growth,", "Blue Nile Announces Agreement with AOL,", Foley, Michael F., and Thomas Melville, "What Men Want,", Kim, Nancy J., "Diamond E-Tailer Aims $10M Ad Blitz at Men,", Lang Jones, Jeanne, "Gold Rush: Blue Nile's Jewelry Sales Soared in Emotional Aftermath of Sept. 11,", Shin, Laura, "These Jewelry Sites Are True Gems,", Tice, Carol, "Blue Nile Building Up Steady Current of Sales,". In Kenyan jewelry you will also see the use of green, black, orange and yellow beads. sourced and conflict-free, by subscribing to the “Kimberley Process”, which is The diamond may be cut in a way that up to 74% of the diamond is removed to achieve that level of brilliance. You can find multiple independent jewelry boutiques on Etsy, each with their own assortment of eternity rings. I talked about how James Allen appeals to millennials. Founded in 1999 by Mark Vadon, Bluenile.com was created as Rate Blue Nile Offers As one of the largest online retailers of certified, conflict-free diamonds, Blue Nile is the place to purchase a diamond engagement ring or other fine jewels. Blue Nile literally changed the jewelry industry overnight. customers to have a comprehensive view of any diamond they are interested in, Blue Nile cannot truly be held accountable for customers’ failure to make jewelry purchases without knowing all of the details, terms, and conditions that accompany the purchase. The key difference is that Astor by Blue Nile diamonds has a brilliance above the rest due to exact proportions.

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