guerilla marketing ideas

Just imagine taking a walk around with your children. In my words, guerilla marketing is like the Banksy side of marketing. Time and Budget Required: medium. We all know how boring a visit to a trade show stand can be. Now, marketing cadet, you are ready to start a (brand) revolution! This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. Diversifying your blog is always a good idea.

But that’s not only that. Not only that, but it manages to hand them a new set of eyes and increase awareness on a sensitive topic.

According to our study, the viral video became so popular that the Dollar Shave Club got 12.000 orders in 48 hours! Source: Spotify In most offices, lunch is the favourite part of the day, when employees wind down over some food. What they need is a creative marketing strategy, a balloon, white paint, and a piece of string. by In this book, you'll learn: - How to get immediate results - more customers, larger transactions, lifetime customers - 100 ways to attract prospects after your warm market is exhausted - How to organize all your lead gathering tactics from ...

And guess who found the campaign, took a picture, posted it on Twitter, added hashtags, and tagged the creator and movie accounts? | BIEN, Pingback:Cool examples of Guerilla Marketing | Earl Humphrey's Idea Farm, Pingback:Le 10 azioni di guerrilla marketing più belle di sempre | GreenGraffiti® Italia, Pingback:80 Best Guerilla Marketing Ideas | UD On Campus, Pingback:Images speak louder than words – guerrilla marketing ideas |, Pingback:What Politicians Can Learn From Football | WA Liberals, Pingback:Ways to Stay Creative « [email protected], Pingback:The 80 bestGuerrilla Marketin Examples I’ve ever seen « Tcommunication Blog, Pingback:czas zmienić samochód? Guerrilla marketers are able to make a lasting impression without spending . For retail stores, this practice will generate additional foot traffic and increase brand awareness.

This is extremely difficult to do in a way that won’t be perceived as disrespectful or unprofessional, but if done right, it can generate a lot of attention and even spark conversation. The red balloon has also become a strong signifier for the film. A nice way to do this is to start interviewing people from your industry and featuring those interviews as part of your blog. Or do you have any marketing ideas you would like to add to the database?

I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. Where do you think you should be marketing affordably? It has to be part of a well-crafted marketing plan. The very fact that people can see the trees “about to be cut off” is also a suggestion to passers-by that they can take action and stop this. January 10, 2017, 2:36 PM, by Some of the most successful street marketing campaigns employ street art to make a statement. If you know of a business park where a few of your potential customers are headquartered, you can pop up at the park with a little stand, handing out promo material and talking to their people. When brands think promotion… they normally think "buy one get one free" or "free shipping" or "30% off". Guerrilla marketing has garnered a lot of press over the past 30+ years, and for good reason: Often enough, it actually works. Pingback:Guerilla Marketing, witzig und effektiv. However, the clown isn’t the only iconic part of the movie. Oct 22, 2015 - Explore Jamie C Thomas's board "Guerilla Marketing Ideas" on Pinterest. I understand that I can opt-out at any time. but you sound like you know what you’re talking about! First published in 1983, Jay Levinson's "Guerrilla Marketing" has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain ... Sometimes the best kind of guerrilla marketing is all about letting your potential customers learn about you, and nothing beats meeting someone in person. By allowing your target audience to take part in your campaign, you make them feel like contributing to something greater. So, the leopard on a lamppost campaign makes sense. Found inside – Page 136Look at Idea Site for Businesses at • www.ideasiteforbusiness.com for creative marketing ideas. Guerilla. marketing. Jay Conrad Levinson is the creator of Guerilla Marketing, which is a method of marketing that empowers small business ... Pingback:Dental Marketing Ideas For 2015 and beyond! Pianos and cars have nothing in common. The original concept that Science World came up with is like a quick ride in the Doctor’s TARDIS, in a treeless park. Now, we’re not saying that you should try and get a sponsorship deal with the Champions League or the Rugby World Cup. By all means, use an idea to inspire you. | Schofield Communications, Additional Marketing Articles | Graphic Design, Apa itu Guerrilla Marketing? If not, then you need to get back to planning.

Guerilla marketing refers to the practice of implementing an unconventional advertising strategy to promote goods or services. We are circling back to food and beverages with this one, but we have to be realistic – food and beverage are important in an office environment.

4 4. You can do things a bit differently. In 2009, the brand orchestrated a grand flash mob at Liverpool Street Station. Here is my point and, by all means, I invite you to chip in. You could, for example, play the Accountant sketch by the Monty Python, or the legendary humongous office scene from Wilder’s The Apartment. More importantly,  they demonstrated how an entertaining yet not-so-relevant campaign could have a huge impact. Hint: those aren’t fleas. Keep sharing new things like this. Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service Guerrilla Marketing for Your Small Business - Dun & Bradstreet Credibility Corp. - Dun & Bradstreet Credibility Corp. Best Internet Marketing Examples • Work From Home Opportunities, Top Insurance Marketing Ideas | Mondays Great Deal, Media: Very Clever Guerrilla Marketing | Whattayagonnado.

Stuff like that. I have you saved as a favorite to see new stuff in your When they spot it, they’d immediately want a happy meal and some tasty french fries. Unfortunately, guerilla marketing cannot be your one-stop-shop. In such situations, it can be difficult to reach larger companies which want to work with as few partners as possible.

So, I would like to make a distinction between what guerrilla marketing is and what it isn’t. Awesome! All you need is to get your visitors involved. Below, we’ll take a look at 8 prominent guerilla marketing examples. So, get your team together, run a few low-cost campaigns, learn from them, and then deliver the ultimate hit! The digital world, dominated by social media giants like Facebook, was not an easy one to penetrate. or did they just get exposure for the artist? GoldToe's Giant Briefs. Besides the obvious matching the price thing, a security company can, for example, organise an event where they will invite potential customers to try and break into a property secured by them, offering insane discounts if they can. All with the help of a question: So, handouts and volunteers might not cut it after all. web site. Marketing Impact: high.

Millions of people witnessed the attendees dancing and having a great time. Here are 76 ways to advertise your company that are fun and effective. This book was originally written as a course in 1992, the methods are just as effective today for small businesses. New cars are boring. Packaging can be the perfect way to set your product apart from the competition, especially if it is a common, everyday object. Now, let’s see some simple yet useful marketing tips to help you nail your campaigns every single time! Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. 170 Comments. This is a great way to capitalize on a trending event and put your best foot forward. The element of surprise is your ally. All you need is to edit in your brand in a way that captures people’s imagination. Trust me!).

We are building a marketing idea database at http://www.goodmarketingideas.com , could we add a summary of what you wrote as an idea on the site with a link to you? - Kanda Kenji, Pingback:Charity project – Initial research. This is a great and affordable way to get in front of people when they are at their most office-relaxed.

If the answer is yes, then you'll definitely love these! | Marketing Profitabil, Pingback:The 80 Best Guerilla Marketing Ideas I’ve Ever Seen | I Wanna Be Social. Ryan Lum Whether you’ve developed a piece of B2B software or are offering some kind of service, there are always certain questions that you get asked more often than others by your customers and your potential customers. In this example by Twentieth Century Fox Canada, they unleashed an army of spies to promote the Red Sparrow movie. What would you do if you were driving down the highway and saw a giant cat resting on the road lights? - Kanda Kenji, Charity project – Initial research. Do not be afraid to challenge people’s preconceived notions about your industry and the B2B ecosystem in general. Or should I say, the green bacon and eggs (because we are still under the guerrilla influence!). So, let’s gather some inspiration with the best guerilla marketing ideas out there! Guerrilla marketing ideas can be beneficial as they are unique, creative, and cost-efficient most of the time. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign! So, without further ado, here are 25 guerrilla marketing ideas to grow your B2B sales leads. This will not work if you are targeting companies with thousands of people, but if you are targeting SMEs, you will be able to afford this every now and then. So, without further ado, here are 25 guerrilla marketing ideas to grow your B2B sales leads. NIKE has been known for its “Just do it” attitude and tagline. Cheers! Emotional.

There is a simple reason why large companies spend enormous amounts of money on sponsoring major sports teams and events – it works.

Check out this list of 35 guerrilla marketing ideas to get a better sense of effective, and not so effective, ways your company could do the same. But, I think most of us will agree it does an excellent job of highlighting the benefit, doesn’t it? coming again to read more news. The fact that they already have half of the discount code will be a great motivation to visit your stand where you can tell them more about your company. The type of guerilla marketing ideas we covered are video, props and more; The guerilla marketing ideas example we saw were of Mr.Clean, Ray-Bans eyeshade and more; We also covered the do's and don't of guerilla marketing such as you should be real and raw in your creative ideas and more. You should also avoid copying your competitors and more Anything interactive sells! | nudynapudy.pl, 6 Marketing Ideas That Won’t Break The Bank | nickpalmiotti.com, » A few fun (and surprisingly effective!) 495.4k Views In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. For instance, organise a drinks and film evening at your offices (after hours), inviting people from other businesses in your area. I did my fair amount of research to find whether these so-called “guerrilla marketing types” exist. Kimmy was trying to avoid the reporters outside the court, so Titus Andromedon stepped in and made sure that everyone went away. Guerrilla Marketing Ideas: The six most successful guerrilla marketing examples to inspire your brand. Snapchat is now one of the most popular social media platforms for younger audiences.

Besides, that wouldn’t really be guerrilla marketing, would it? Well, how about turning that into an online event? What a great idea it would be to launch this in early January! Characteristics that point to guerilla marketing: Verdict: This is a borderline guerilla marketing idea. If you want to really go all-in with your trade show experience, you can combine all of the aforementioned, add a bit more and provide a total gamified experience for your potential customers. Not only are you doing a nice thing for your local community (which can be great promotion), but you can also count on social media and traditional media coverage that will put your name in front of people. There is a chance you will have to be really, really creative to come up with a challenge for your potential customers, but it can be done and it can be really effective. | My Blog, Pingback:O bucatica din mine s-a nascut sigur pentru guerrilla marketing | Alexandra se uita la reclame, Pingback:Marketing Tip: Guerrilla Marketing | InkSoft, Pingback:Some awesome guerrilla advertising ideas: | areyoufeelingitmrkrabs, Pingback:122 Must See Guerilla Marketing Examples | guerilla events, Pingback:Offline Marketing Still Works - iThrive, Pingback:Are you ready for take off? Even your social ads cost more than that! Doritos made a viral video which has been used as adverts on YouTube and other social media platforms. This can also put you on the map amongst the right people who will check out your website and see what you do. Organise an Informal Event. Pingback:5 Creative Marketing Campaigns - Riches Corner |Tech and Money Talk, Pingback:“guerrilla Advertising” image search | ncsgraphicsrosemary Y2, Pingback:5K30 Day 5 :: Introducing Guerrilla Blogging | LAZY MLM, Pingback:80 Great Guerilla Marketing Ideas | Employer Marketing.

Guerrilla marketing ideas. With this creative marketing campaign, BIC makes a HUGE statement: “Our razors are sharp enough to mow your lawn!”.

| Tapio Tuomola, Guerrilla Marketing for Your Small Business - Dun & Bradstreet - Dun & Bradstreet, Startups! Ryan Lum Using Deadpool’s peculiar “charm,” the marketing team created a targeted, cost-effective guerilla campaign. Guerrilla . And their smart promotional tactics contributed to its success! How to Create a Small Business Digital Marketing Strategy. Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons ... Not only did they target a place frequented by hundreds of people, but they also recorded and broadcast the event live on TV. From the basic interactions, boring presentations and prepared pitches to the same old, supercheap promo material. For one, commercial areas and especially business parks are usually dreary places with a lot of empty space that craves “something”. This form of marketing is desired because it often has a high return on investment. job, have a nice weekend! For example, you can send out a food truck to a business park or the address of a target customer and make sure everyone understands lunch is on you. It wished Flickr to work seamlessly with Yahoo They are hungry, they are willing to take chances and while you might need to keep a close eye on them so that they stay on-brand, you can get some truly memorable stuff for the fraction of the price you’d pay a major agency.

Discover an inexhaustible source of knowledge to master digital marketing and step up your game today. Videos—In the age of celebrities and influencers who have gained their fame through YouTube and other digital channels, every brand is trying to follow suit with their own viral video marketing content. Here are some ideas you can use to inspire your own campaigns: 1. This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small ... You can set up a microsite that will be active only around the trade show, showing off your services/products, sharing videos from the trade show, getting people to add their own photos/videos, creating a mini-game for visitors, etc. This is one of my favorite guerilla marketing examples because it does a great job at alerting passersby. This way, you will target those who are waiting to make the most of their experiences there. The more unconventional, the more stunning it will be on your target audience’s eyes. Take a look below at Google’s Bay Area Impact Challenge: Isn’t this a brilliant guerrilla marketing idea to engage the community, promote your cause, and increase brand awareness? Such guerilla marketing ideas help crack a hole in the wall of dominant businesses in the industry. this is link: Italian guerrillero… Der Doctor Guerrilla, he is a genius…, http://images.google.it/images?um=1&hl=it&tbs=i…. Ryan Lum The Official Guerrilla Marketing. What’s more, if you make these creative guerrilla marketing campaigns fun, you can increase their efficiency.

Pingback:Guerrilla Marketing for Your Small Business - Dun & Bradstreet Credibility Corp. - Dun & Bradstreet Credibility Corp. Pingback:Best Internet Marketing Examples • Work From Home Opportunities, Pingback:Top Insurance Marketing Ideas | Mondays Great Deal, Pingback:Guerrilla’s in Marketing | A Regula Guy…, Pingback:Media: Very Clever Guerrilla Marketing | Whattayagonnado. Low-cost and low-risk, pop-ups can help you . The costs of developing an app or a simple software are lower than ever before, which means that more and more companies can afford to have a custom solution developed for them. Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. These giant billboards helped create hype for the ghost-logo app, which led to thousands of people googling the brand. Spotify's Cosmic Playlists. Although I found none of these types under a scientific article, I will present them for comprehensiveness purposes. NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Especially for guerrilla campaigns promoting a good cause, interactivity is the alpha and the omega of success. Here is the recipe to succeed in your guerilla marketing: Outdoors doesn’t mean random; it means finding more of the people who mean more to you.

Guerilla marketing ideas don't need to be expensive. We've collected fifteen more clever examples of guerrilla advertising, so you can think of it as a "Part III" of our . A Quick Reference Guide to Integrated Marketing, Business Talk – Update – 29th October | cbskesl, Guerrilla Marketing & the Small Business | 3 Martini Lunches, “Marketing de guerrilla” | estrategiatrespuntocero, Creative Social Media and Guerrilla Marketing in Film « Lone Star Film Society, 63 advertising or marketing ideas for SMEs operating on a shoestring budget. At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing. Something that will get your name noticed. By placing a white space where a homeless person would be, Raising the Roof “forces” viewers to reproduce the image of a homeless person. This Book Is Publish By DMA4U, Visit www.dma4u.co.uk/marketing-books For More Marketing Related Books For big shows which last for days, you can really go wild, set up clues around the city and ramp up the prizes. This incredible guerrilla marketing idea is also known as participation marketing or live marketing. The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. Found inside – Page 75Guerilla Marketing Ideas Creating Your Guerilla Programs The following examples will be discussed from the vantage point of the fitness industry. The fitness industry provides the perfect context in which to illustrate the power of ... It can be just about anything – a junior football team that needs a bit of money to cover their travel expenses; a local rugby team trying to buy new jerseys; a veterans’ beach volleyball tournament that can’t afford the sand. And guess who found the campaign, took a picture, posted it on Twitter, added hashtags, and tagged the creator and movie accounts? 2 2. You just put together a fun, talkative team, send people the link to the video conference and let people ask away. Trade Show Idea #2 – Online + Offline Prizes, 19. My only criticism here lies in that “viral” cannot possibly represent a conscious choice on behalf of the marketing team designing it. - Ralston & Anthony Advertising, Pingback:6 Cost-Effective Ways to Improve Your Business | Plorez Lab, Pingback:Dental Marketing Ideas and Strategies to Implement in 2015, Pingback:10 Offline Ways To Get More Attendees, Pingback:The real positive effects of your content marketing strategy - swarmcontent, Pingback:Best Life Insurance Marketing Ideas Using Promotional Products, Pingback:How to Pull Off a Guerilla Marketing Campaign - FreeLogoServices Blog, Pingback:Cart horses to dash buttons: Key innovations that changed the face of marketing and sales in the last century | Social Media Strategies Summit Blog, Pingback:Cart Horses to Dash Buttons: Key Innovations That Changed the Face of Marketing and Sales in the Last Century | ContentMarketing, Pingback:Examples Of Integrated Marketing |, Pingback:Marketing Email Best Practices |, Pingback:Marketing A Business Ideas | whatdoescomprehensivecarinsurancecover.com, Pingback:BEST Guerilla Marketing Examples | edatika, Pingback:Make Your Marketing Work in the Real World - iThrive, Pingback:Don’t Invest in SEO if expecting Big & Fast Results [Rant], Pingback:It’s Guerrilla, Not Gorilla | the interns, Pingback:Guerrilla Marketing : How to build your customer base - WinkTales, Pingback:Marketing WOW! Make sure it is done in an informal way, with your people putting a fun spin on the answers, maybe sharing some anecdotes about a particular feature (in case of software) or past experiences. For instance, if you know of a good pizza place that companies order from, find out how much it would cost to add your company logo to their boxes for a certain amount of time, or maybe some more eye-catching copy or visuals. This book will guide marketers into the world of positioning and selling products and services.

For example, you can set up your entire company trade show microsite so that people can sign up for an account (getting you email leads) and start collecting points. And saved the company from big-budget promotional campaigns. Why? Stay ahead of your competition and achieve your goals, with a set of powerful features. Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Your target audience might fell in love with it at first sight. Here’s a mashup of the most important bits: Street marketing is the more recently coined term for the outdoor guerrilla marketing type. Bringing proven successful, easy and low-cost Guerrilla Marketing methods to the world since 1984. The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples. However, there are exceptions to this rule and, at least this year, McDonald’s has been on the receiving end of such cheeky attacks from its direct competitors, Wendy’s and Burger King. I’m pretty pleased to find this web site. January 3, 2012, 12:50 PM, The 80 Best Guerilla Marketing Ideas I’ve Ever Seen, 10 Must See Creative Guerilla Marketing Advertisements, 4 Awesome Guerilla Marketing Examples through Guerilla Marketing Pictures, Monday Marketing Idea: Guerrilla Marketing | Atlanta Georgia Marketing, » Marketing Idea: Guerrilla Marketing » Atlanta Georgia Marketing | James St. John, How develop your internet business - DesignersTalk, Yapım Asamasi – Grafik Kazası » GERÄ°LLA REKLAM, Using Your Digital Opportunities Wisely | Xeraale.com, Guerilla marketing « Production Tools for Ad and PR, GUERRILLA MARKETING: ¿De qué se trata? A library of startup-friendly content, created for your marketing pleasure – and success. Viral content marketing involves the use of campaigns that spread faster than wildfire.

Discover our designer-made, free templates and customize them to suit your campaign needs. Normally, you would probably slow down for a moment, or call Wildlife services. If you want results, you need to make it work from day one. Coca-cola Creates First Ever “Drinkable” Advertising Campaign. clear idea regarding from this post. I understand that I can opt-out at any time. And one day, someone from those companies goes on Twitter to complain how their accounting software went down or they cannot get something to work.

| Marketing Profitabil, The 80 Best Guerilla Marketing Ideas I’ve Ever Seen | I Wanna Be Social. Watch a series of quick video courses created to guide you through all our platform’s features step by step. Let’s say that you sell accounting software of some kind. Neaparat! Creativity plays a huge part in Marvel’s advertising strategy. | My Blog, O bucatica din mine s-a nascut sigur pentru guerrilla marketing | Alexandra se uita la reclame, Marketing Tip: Guerrilla Marketing | InkSoft, Some awesome guerrilla advertising ideas: | areyoufeelingitmrkrabs, 122 Must See Guerilla Marketing Examples | guerilla events, Are you ready for take off? These kinds of tools easily get viral and they can also bring you tons of online traffic.

As long as it’s on brand and gets people talking, it’s worked. Looking for new promotion ideas? Something that makes sense for your brand and what you are selling. 5 Unique ways to tell why. I am sure you’ve noticed those volunteers and environmentalists outside supermarkets and metro stations asking you whether you have a moment. Guerrilla Marketing Ideas. Just make sure everyone knows who sent over those magic fingers. Vueling, for instance, uses this simple guerrilla advertising campaign to intrigue passers-by. and may come back very soon. Fitness First Gym Does Guerilla Marketing To Attract New Customers, Guerilla Marketing and Spam: What Smart Consumers Know and How to Respond, 5 Timeless and Trusted Marketing Tactics for Your Small Business, Netflix Offers DIY Doorbell Cover That Entertains Trick-or-Treaters, http://images.google.it/images?um=1&hl=it&tbs=i, 42 Kickass Ambient Advertising Examples for 2014, 18 Of The Most Memorable Guerrilla Marketing Campaigns, Life’s too short for the wrong job Marketing Campaign, 222 Awesome Advertising Ideas From Around the World, 30 Fresh & Creative Product Packaging Designs. Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits. Images often speak louder than words. This is why you should get in touch with the local restaurants and cafes that are popular with businesses in the area and ask them for ad space. And at first glance, video projections do not really seem that suitable for B2B guerrilla marketing. For example, if you are taking part in a summit or conference like SXSW, you shouldn’t miss the opportunity to put your brand in front of thousands of people. That is a good tip particularly to those fresh to the blogosphere.

I understand that I can opt-out at any time. Sometimes, my dear guerrilla marketers, you don’t even need to be fancy. You will want to do some preparation beforehand – making sure you are allowed to pop up, learning more about the companies at the business park, working on the elevator pitch for your product/service and so on. It may seem crass and lame, but the fact is that this kind of approach gets people interested and engaged. Short but very accurate info… Thank you for sharing this one. This ad plays on the outdoorsiness of the Jeep, and the powerful driving (and parking, apparently) features it offers its drivers. In fact, it’s campaigns like Jeep’s that will intrigue passersby and even make them post pictures of the discovery online.

So, be yourself and come up with the most outlandish campaign ever. Speaking about the movie industry, let’s see another brilliant example of guerilla marketing from the IT movie. Put on your thinking cap and create an otherworldly campaign. Disney even uses LinkedIn to share news about our beloved action movies! Still, as Zoho showed in 2015, it can be done. You can get 120 balloons for $9 on Amazon, white spray paint to make the reverse graffiti for about $6, and another $5 for the letter stencils. If you’re a follower of our landing page series, you know exactly which example is about to drop in three, two, one…. Weight watchers guerilla marketing. Here are the Best 100 Guerilla Marketing examples I've seen. | Kayla Davidson Studio, Pingback:Onko Soneran markkinointikampanja laiton? It is a well-known fact that gamification works and it might just be the thing to set your B2B company apart from the competition at the next trade show. So, tell me, what do you see in Frontline’s ad below? (If not, then no need to get acquainted.

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